Sinfonia is the original concept developed for Cersaie 2024.
A unique symphony of instruments and voices takes to the stage in the Foyer (Hall 26 | Booth A188 – B189) and in the Theatres of the Group's Brands.
“Symphony - literally, a chord of sound that brings life to a harmonious form for orchestra, in perfect balance between the parts it is composed of: between silence and sound, between a quick and a slow tempo, between a whisper and a loud voice, exploring a wide range of different experiences and emotions.”
SINFONIA
(Symphony) A human, technological and material metaphor that interprets different narrative planes. Indeed, people are what make the Group “one of a kind”, unique and distinctive instruments in the same orchestra.
Instruments are also the innovative technologies applied to the ceramics developed by the Company which, together, play a new symphony.
A clear mission is the guide for conducting the orchestra – reengineering ceramics to improve quality of life in relation to the environment – and the resulting symphony is equally clear.
Foyer
At Cersaie 2024, Iris Ceramica Group takes to the stage with its own orchestra of technologies and people. The exhibition space is an authentic theatre foyer – the place where society historically came together, to meet and converse, and to discover – in fact here, every technology has its own space where it can show itself off, both individually and in relation to the others.
Every technology has a divine sound on its own, but when it joins together with the others, that’s where the real magic can be seen: a Symphony.
As soon as visitors come into the Foyer, they can enter 4 sound rooms, each devoted to one of the innovative technologies developed by the Group.
Moonlight
The new Moonlight technology highlights another unique property of ceramics: the ability to uniformly diffuse light.
A soft, welcoming light, delicate as moonlight, emerges from the translucent ceramic slab, amplifying the beauty of the surface decoration even in the dark.
At Cersaie, the room devoted to the new Moonlight technology is a place where visitors are immersed in a symphony of light, backlighting the planets.
Attract
The magnetic dry laying solution developed by the Business Unit Granitech (Magnetic laying system licensed by Magface) is presented in the form of an interactive game with both a modern and traditional flavour.
Visitors are invited to discover the hidden side of the technology in a surprising game that reveals lucky words and sounds.
At Cersaie, the room devoted to the Attract technology is a place where visitors can try their luck: a guessing game based on memory, where everyone can find a part of themselves.
Design Your Slabs
Ceramic surface customisation technology based on printed decorative elements continues to be perfected. Research is making headway in previously unexplored three-dimensional figures and colour performance.
In perfect synergy with the materials, printing creates movement and texture on the surface that - emphasised with gold details - reproduces an amazing sense of depth, for a guaranteed “wow-effect”.
At Cersaie, the room devoted to the DYS technology is an apparently boundless place where ceramics become an ultra-high-definition printed art.
Hypertouch
By re-engineering material, the intelligent ceramic slab reacts in contact with the human hand, enabling and controlling automation devices. One example of how human engineering can transform matter.
At Cersaie, the room devoted to Hypertouch technology is a place in which humans and science work together for a truly connecting experience.
ICG ORCHESTRA
The ICG Orchestra is part of the event concept; a metaphor that aims to highlight the irreplaceable role of the people working for Iris Ceramica Group and its Brands.
An orchestra is a group of separate elements, each with its own voice and identity, expressed following a clear musical track, in which each instrument has its own space and relates harmoniously with the others.
In this scenario, the metaphoric Orchestra becomes interactive and digital, and during the Cersaie week will offer an authentic theatrical tour.
TEATRI
The programme of events also includes a tour among the “Brands’ Theatres”.
In the Iris Ceramica and FMG showrooms in Fiorano Modenese and the Ariostea and Fiandre showrooms in Castellarano, the ICG Orchestra will also be playing: an interactive, digital orchestra that everyone can switch on simply by movement.
In each Theatre, the orchestra will play a different classical symphony that visitors are invited to discover in person, becoming a conductor for a night.
Monday 23rd September c/o FAB Fiandre: via Guido Reni, 2 – Castellarano
Tuesday 24th September c/o Iris Ceramica and FMG Showroom: via Ghiarola Nuova 119 - Fiorano Modenese
Wednesday 25th September c/o Ariostea Showroom: via Cimabue 20 – Castellarano
