Milan Design Week – 7-12 April 2025
Alchemy, sound lights, digital canvases, interactive videos. Iris Ceramica Group interprets the Fuorisalone 2025 theme “Connected Worlds” in a multi-sensory narration where everything seems something else, where boundaries fade and perceptions are distorted.
Lights become musical instruments and surfaces appear and disappear, changing their skin. But this is not magic: it is pioneering technology applied to ceramics. The boundary between reality and illusion fades as technological innovation showcases the surrounding world in a new light.
Through digital installations, luminous video-mapping and synchronised sounds, visitors enter a new dimension in which space is transformed, time dissolves and matter takes on a new identity.
The butterfly, a representation of the aesthetic quality of ceramics, through its generative process becomes an emblem of metamorphosis itself.
WHERE WE ARE
Palazzo Reale
Piazza del Duomo, 12
Public installation in the exhibition “Art Déco. Il trionfo della modernità”
At Palazzo Reale, in the exhibition “Art Déco. Il trionfo della modernità”– for which Iris Ceramica Group is Main Sponsor – an interactive light-and-sound installation will entertain visitors, enriching the museum displays with an original concept: a Symphony in perfect deco style, yet played with contemporary technology, where anyone can conduct the orchestra.
8 – 13 april 10am-7.30pm;
Thursday 10 april 10am-10.30pm;
(Monday 7 april closed)
ICG GALLERY MILAN
Via Santa Margherita, 4
Alchimia & Iris Ceramica Group
In the ICG Gallery, Alchimia & Iris Ceramica Group is the star of the installation: a preview of the new technological solution that changes the perception of indoor design will be presented at the Iris Ceramica Group showroom where the effect of surprise is amplified by some highly engaging video installations by the international artist Lorenza Liguori.
Mon. 7 – Fri. 11 april
10am – 8pm Open doors
Sat. 12 april
10am – 6pm Open doors
8 - 12 april
11am preview of the new digital canvas by Lorenza Liguori
9 aprile
18.30 Talk Federica Minozzi & Jaime Beriestain
with Antonella Galli (private event)
About Alchimia & Iris Ceramica Group
An ancient art of transformation, a seemingly magical process that redefines materials. With Alchimia, a wall or furnishing covering becomes an invisible display, seamlessly blending into the surrounding design—until the moment it comes to life.
Through an exclusive collaboration with Iris Ceramica Group, Alchimia’s cutting-edge technology has been flawlessly integrated with the Group’s ceramic surfaces. This unique synergy conceals screens and audio-video systems beneath a continuous ceramic surface, allowing them to appear and disappear on command. The result? Surfaces that transform into displays and speakers, transmitting both visuals and sound while preserving the elegance of ceramics.
* Alchimia is a technology developed by VBH and seamlessly integrated with the ceramic surfaces of Iris Ceramica Group.
About Lorenza Liguori - Visual Artist
She studied Graphic Design at RUFA (Rome University of Fine Arts) and Visual Communication at Birmingham City University, UK. After graduating she started working for fashion companies focused on the streetwear sector. Meanwhile she has developed a strong passion for 3D graphics, which began during her studies and internship in Birmingham UK.
In fact, in 3D graphics she found the best way to express her creative aesthetic. In her works, objects with often indefinite shapes come to life in an imaginary universe, in which landscapes become contexts to host small creatures from other worlds. The fusion of colors, substance and form is the main key to obtain a three-dimensional object that can live and survive in the space in which it’s generated. Often even forms of our world, such as faces and people are used to remind us that there is always a connection between our dimension and this universe in which it seems that everything is possible.
DIGITAL CANVASES FOR IRIS CERAMICA GROUP
Lorenza Liguori has interpreted Iris Ceramica Group's concept for Fuorisalone 2025, Metamorphosis, transforming it into five digital canvases that will be revealed one per day, from Tuesday to Saturday during Milan Design Week, at the ICG Gallery.
1. Golden Stone is the cornerstone of alchemy, the symbol of absolute transformation, the search for the Philosopher’s Stone.
2. Silver Moon represents the bond between Sun and Moon, that sacred union embodying the cosmic balance between light and shadow, male and female, spirit and matter.
3. Tree of Life is the secret map of the universe, the axis that joins earth and sky, matter and spirit.
4. Liquid Soul places water at the centre of life, a reflection of the soul. This liquid element becomes a symbol of metamorphosis, able to adapt, purify and transform.
5. Crystal Energy crystals are catalysts of change: they filter chaos and define the frequencies of existence, turning the rough into the sublime.