DUBAI DESIGN WEEK
5-10 November 2024
D3 Street 4
BUILDING 2 – UNIT 02
The Iris Ceramica Group “Sinfonia” is playing in Dubai too, for the Design Week from 5 to 10 November.
The original concept designed for Cersaie 2024 continues to resound even after the trade fair, continuing its narration in another world Design capital.
In Dubai, the crossroads of style, new trends and traditions and an increasingly strategic place of international business, Iris Ceramica Group brings its metaphoric Orchestra of instruments, people and technologies to the stage for the Design week.
The ICG Orchestra tour continues in Dubai
The ICG Orchestra, the metaphor that tells of the harmonious multitude of people in the Group, as well as the technologies developed to re-engineer ceramics, becomes an authentic, digital and interactive orchestra.
The Group of digital instruments already on show during the week at Cersaie, in a theatre tour of the showrooms of the Brands in Castellarano and Fiorano Modenese – from Fiandre to Iris Ceramica, FMG and Ariostea - now lands in Dubai, where it will be on show for 5 days in the heart of Dubai’s Design District for the Dubai Design Week at:
Dubai Design District
D3 Street 4
BUILDING 2 – UNIT 02
In Dubai, the orchestra metaphor expands its own sense of coherence to represent the cultural melting pot that the Emirates’ symbol city has become.
The orchestra will play 3 universally recognised great classical music symphonies:
- Beethoven's No. 6
- Vivaldi's Four Seasons
- Mozart’s No. 41
Visitors can enjoy directing the orchestra in the role of a Conductor.
The instruments react to the movement of the Conductor’s hands, to give more emphasis to the wind or string instruments, change the effect, from classical to electronic, interpreting the same music track in a completely personal way.
Another example of how each one is unique and unrepeatable and, with their own sensitivity and talents, can help make a difference for the Group.
Dubai Singers
A choir will also be joining the orchestra on tour: the Dubai Singers.
For the past 50 years, the Dubai Singers have been very popular thanks to their ability to skilfully interpret both classical and contemporary music.
The choir is a heterogeneous and harmonious group of singers of all ages and nationalities: their open minds and sense of welcome have a lot in common with the metaphor of the ICG Orchestra.
The singers will perform outside the Iris Ceramica Group pop-up space with a repertoire prepared specifically for the occasion, engaging the passers-by in a brief singing performance. On the same days, a group of students from Dubai’s most prestigious design schools and universities will have the chance to experiment with their voices, guided by the choir leader.
The aim is to transmit a sense of team work, both as individuals and as a fundamental part of a Group, just like in an orchestra.
The Day's Events
From 5 to 10 November 2024
10 am – 1 pm: n. 41 Mozart
1 pm – 5.30 pm: Sesta, Beethoven
5.30 pm – 7.30 pm: Dubai Singers Performance (5-6-7 November only)
7.30 pm – 10 pm: Quattro Stagioni, Vivaldi
Dubai Design District
D3 Street 4
BUILDING 2 – UNIT 02