METAMORPHOSIS: THE MULTISENSORY JOURNEY OF IRIS CERAMICA GROUP AT FUORISALONE
At the Fuorisalone 2025, Iris Ceramica Group embraces the theme “Connected Worlds” with Metamorphosis – the unseen is the real story. A captivating narrative that will take visitors on a multisensory journey where limits fade, reality shifts, and perceptions are completely redefined.
The project will unfold across two exceptional locations:
📍 ICG Gallery Milano – Via Santa Margherita 4
📆 April 7-12
ICG Gallery will host the exclusive preview of Alchimia & Iris Ceramica Group*: an advanced technological solution developed by VBH, seamlessly compatible with the ceramic surfaces of the Group’s brands, redefining indoor design. The installation will be enriched by immersive video art created by artist Lorenza Liguori, amplifying the astonishing effect of this breakthrough.
📍 Palazzo Reale Milano – Piazza del Duomo 12
📆 April 8-13
As part of the exhibition “Art Déco. Il trionfo della modernità”, hosted at Palazzo Reale—where Iris Ceramica Group is the Main Sponsor—the ICG Orchestra will come to life: an interactive sound installation enhancing the exhibition with an original concept.
Visitors will have the chance to perform a Symphony in perfect Art Déco style, created with contemporary technology, transforming themselves into real orchestra conductors.
With Metamorphosis, Iris Ceramica Group brings an innovative vision to Milan Design Week, blending art, design, and technology to offer visitors a unique experience where nothing is as it seems.
*Alchimia is a technology developed by VBH and perfectly integrated with the ceramic surfaces of the Iris Ceramica Group brands.