THE GROUP’S MATERIALS STAR IN THE NEW BELLE MAISON LTD SHOWROOM IN TBILISI

Iris Ceramica Group continues its market expansion and positioning strategy in major international design cities, displaying the Brand’s surfaces in the new Showroom in Tbilisi, the capital of Georgia.

The new showroom is located close to the city centre, in via Akaki Beliashvili 86, in the building owned by Belle Maison ltd, the Group’s exclusive partner specialised in the top-range furnishing and design world. The building, covered with the Group’s materials, has four floors devoted to product displays. The penultimate floor, with an exhibition format, with its bespoke design by Area 17 exclusively for Belle Maison ltd, is devoted entirely to Iris Ceramica Group’s materials.

In a strategic position between Europe and Asia, the new Showroom in Tbilisi, created in partnership with Belle Maison ltd, represents an authentic, luxury space for the Group, and can become a point of reference for customers, local architecture and design professionals, as well as a place of cooperation and experimentation.