CERSAIE 2017: ALL THE GROUP’S NEW PRODUCTS.

Studio Aperto – with Federica Minozzi, CEO of the Iris Ceramica Group
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The six brands of the Iris Ceramica Group have presented innovative new products to leading international markets at the 35th edition of Cersaie 2017.

FMG Fabbrica Marmi e Graniti adds to its range of large Maxfine slabs with two new Marmi Maxfine, Black Marquina and Veined White, as well as three new onyx varieties, Onice Verde, Onice Grigio and Onice Avorio, and a new stone collection, Pietra Del Brenta, in seven neutral colours and three traditional sizes, ideal for floors and coverings.

Fiandre Architectural Surfaces has also added to its large-size Maximum range with a new marble, Dark Marquina, and a new collection, Eminent Wood Maximum, inspired by fossilised wood.
There are also collections designed for traditional sizes like Musa+, a new, extremely rich and multifaceted collection that focuses on the gentle appeal of neutral shades, available in three finishes and a multitude of basic modules that leave plenty of space for creativity.

Ariostea’s large size Ultra collection now has two new marbles, Nero Marquinia and Bianco Carrara, and three new varieties of onyx, Grey Onyx Vein Cut, Onice Ivory and Green Onyx Vein Cut.
The traditional range has also been increased, with seven new textures for the Marmi Classici collection and a new collection named Norhstone, which reinterprets Nordic design through 5 stones that have featured in elegant palaces and majestic cathedrals for centuries.

The focal point for PorcelainGres is its Urban collection and the large size, Urban Great, a unique series with an attractive, minimalist design that is hard-wearing over time and suitable for a range of uses and spaces. It also presented the new Soft Concrete collection, which rediscovers the elegance and typical traditions of France during the belle époque, with its elegant stately homes and the appeal of a material that is simple yet extremely stylish.

Iris Ceramica has also launched new glazed porcelain tiles for floors and coverings, for residential, commercial and industrial projects.
Coverings include Be-In, with pastel colours for a romantic and timeless look; Link, with a dynamic design that reinterprets vintage style and embraces the latest trends in interior design, and Wheat, which recreates the atmosphere of September wheat fields and Autumn skies.
Its floor collections include Cube, which interprets stone by highlighting its material essence for spaces with a minimalist, contemporary look; Deck, which reinterprets fine woods enhanced by hard-wearing, long-lasting porcelain; Marmi 3.0, a collection in which the finest marble is once more the focus of a space and its interior design project and, finally, Quayside, where industrial style finds new interpretations.
It has also renewed its partnership with Diesel Living which, after the success of the first 2016 industrially-inspired collection, presents seven new product ranges that add to the eclectic Diesel Living with Iris Ceramica portfolio.

Last but not least is the new SapienStone which, one year after its official brand launch, is reaping the fruits of an innovative business and marketing strategy, which took the brand across Europe with its #AroundTheTop tour.
Over seven months, a truck fitted with two kitchens travelled 10,000 km and visited nine European cities, presenting SapienStone countertops to distributors, retailers and consumers.
Today SapienStone is present in 27 countries, 1200 stores and 50 distributors. These figures confirm the success of a brand that has quickly acquired an important position on the market.