Iris Ceramica & FMG
Showroom: Iris Ceramica & FMG Fabbrica Marmi e Graniti Year: 2017 Place: Via Ghiarola Nuova 119 - 41042 Fiorano Modenense - Modena Area-17 renews the Iris Ceramica and FMG Fabbrica Marmi e Graniti showroom for Cersaie 2017, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna. The international architecture and design studio directed a wide-ranging restyling project, starting with definition of a clear, distinctive visual identity that would sum up and represent the particularities of each brand and all the Group’s different idioms. Bold characterisation of the architectural wrapper inspired by a profound rethinking of the social spaces that are the fulcrum of the entire design, offering customers and visitors a comfortable, welcoming environment. The reception area, lounge bar, meeting area, technical area and offices are all contained in a “clubhouse”, a circumscribed but permeable space where various exhibition areas come together. The adjustable slats defining its perimeter permit flexible management of openings on the visual and functional levels, leading into the spaces radiating outwards from this central core. FMG Fabbrica Marmi e Graniti products are exhibited on the basis of net volume and definition of linear paths accompanying visitors in discovery of the collections.