At Cersaie 2023, Iris Ceramica Group tells its story through a Planet-Friendly Booth: an absolutely innovative circular exhibition space. Indeed, the booth’s entire architectural design represents a challenge won: to create a temporary, circular and 100% reusable exhibition space.
The goal was achieved together with Henoto – the international company specialised in trade fair set-ups – creating a circular booth model. At the end of the trade fair, all the materials used to build the booth, as well as the ceramic slabs, will be recycled and used for other purposes, with an entirely circular approach. This is also made possible by the use of Attract: the innovative, sustainable magnetic laying system, developed by Granitech for the Group Brands’ ceramic slabs that opens new horizons for ceramics while respecting circularity principles.
The Planet-Friendly Booth is a concrete example of the power of aware design, attentive to the principles of circularity and in line with the Iris Ceramica Group ESG values.
Hall 26 | Booth A188 – B189