IRIS CERAMICA GROUP PARTICIPATES IN THE SALONE DEL MOBILE IN MILAN

Iris Ceramica Group’s innovative surface designs will be featured at the Salone Internazionale del Mobile, the world’s most important furniture and design show, for the first time in 2018.
Iris Ceramica, Fiandre Architectural Surfaces, FMG Fabbrica Marmi e Graniti, Ariostea and SapienStone, the Group’s leading brands, will present their latest new products at the International Bathroom Show with a group stand, number D33-D35 in Hall 22

Iris Ceramica Group, a world leader in the production of quality high-tech porcelain and ceramics, will participate for the first time in the Salone Internazionale del Mobile in Milan April 17 through 22, 2018.
The Group’s top ceramic surfaces will be featured at Salone Internazionale del Bagno, the International Bathroom Show in Hall 22 – stand D33-D35, in a group stand measuring almost 200 square metres in which visitors will be presented with the latest new products: the public will be able to discover not only exclusive floor and wall coverings, but innovative accessories for bathrooms, wellness areas and all spaces dedicated to personal health and wellbeing.

WELLNESS, SALUS PER AQUAM is the Iris Ceramica Group’s exhibition project on two levels, designed by Archilinea.
It will be a lightweight structure with vertical openings through which the internal and external space relate to one another in an intriguing game of “now-you-see-it/now-you-don’t”, generating curiosity and inviting visitors in.

Along the exhibition route, original aesthetic solutions will create suggestive scenarios offering new inspiration for design in the future and guaranteeing the utmost customisation of spaces, finishes, furnishings and matching accessories.

Inside the stand is the Group’s innovative “DYS Design Your Slabs” technology, an advanced ultra-high-resolution printing system permitting on-demand customisation of ceramic slabs.

Iris Ceramica, Fiandre, FMG, Ariostea and SapienStone will cover the entire exhibition space, in which the focus is on the technical and aesthetic benefits of high-tech ceramic materials and their extreme versatility for use, with a choice of numerous textures for the world of decorating and design.

Floors, walls and bathroom furnishings such as countertops, washbasins, bathtubs and showers are presented in perfect harmony and visual continuity, underlining the idea of the “continuous surface” associated with the Group’s range of big 300×150 cm slabs, making them perfect for any situation where hygiene, cleaning and a focus on detail are essential aspects of a place’s function.

“Exhibiting in the most important design fair is an important confirmation of the progress we have made in our sector. We have decided to present ourselves to the public with a Group stand because we’re convinced that the breadth of our range is an important added value for responding to and even anticipating demand on world markets,” comments Iris Ceramica Group CEO Federica Minozzi.

Iris Ceramica Group’s participation in the Salone del Mobile demonstrates the effective evolution of ceramic tiles as an essential element in the world of design: a furnishing accessory that dresses up spaces like a second skin, responding to the needs of contemporary consumers who want to customise the spaces they live in, making them unique and distinctive.