For Clerkenwell Design Week 2025 (20,21,23 May), Iris Ceramica Group invites guests on a multisensory journey inside its London ICG Gallery, where appearances go beyond the surface. Ceramic materials are transformed: this isn’t magic, but cutting-edge technology applied to ceramics.
The Concept
The butterfly, a metaphor for the aesthetic quality of ceramics, becomes the emblem of transformation through its generative process. With “Metamorphosis – The Unseen Is the Real Story”, Iris Ceramica Group encourages reflection on perception and transformation, blending materiality with digital video art.
The Experience
Inside the Clerkenwell showroom, this metamorphosis unfolds through an immersive culinary experience divided into four sensory “stations”: eyes, ears, heart, and alchemy. Food becomes more than nourishment—it’s a playful experience for the senses. It stimulates the eyes, plays with textures and sounds, uncovers hidden emotions, and envelops guests in the magic of transformation, guided by the hands of an alchemist-chef.
Agenda
Tuesday, 20 May
6:00–9:00 PM AIA UK Excellence Awards Insights Night (NB: qui manca ancora l’immagine che ci dovrebbe mandare la FEDE prox sett)
Winners of the AIA UK Excellence in Design Award will meet the Clerkenwell Design Week audience, personally presenting their prestigious projects. During this open event, the winner of the ICG Award will also be announced and celebrated.
Wednesday, 21 May
6:00–9:00 PM Metamorphosis – The Unseen Is the Real Story
An immersive culinary experience
7:00 PM Official launch of Alchimia & Iris Ceramica Group, with:
Federica Minozzi, CEO, Iris Ceramica Group
Jeroen van den Hurk, CEO, Alchimia
Lorenza Liguori, visual artist
Thursday, 22 May
6:00–9:00 Moonlight & Digital Visions
Explore the ICG Gallery and discover new technological applications in ceramics, including Alchimia & Iris Ceramica Group and Moonlight. Immerse yourself in five exclusive 3D digital artworks by Lorenza Liguori, accompanied by live music performances.
Alchimia & Iris Ceramica Group
Following its successful debut at Milan’s Fuorisalone, the ICG Gallery will present Alchimia & Iris Ceramica Group to the UK market for the first time. Developed by VBH, this cutting-edge technology is fully compatible with the Group’s ceramic surfaces and redefines interior design. The innovation allows ceramic slabs to seamlessly conceal and reveal screens and audio-video systems, transforming the surface into a monitor and sound diffuser. At first glance invisible, this integrated solution brings to life a ceramic material in constant metamorphosis—ready to unveil entirely new dimensions of experience.
Enhancing this innovation is a series of evocative video installations created by international visual artist Lorenza Liguori, who crafts abstract yet tangible dreamscapes. Her work fuses diverse materials, colors, substances, and forms into immersive 3D objects, often featuring human faces and figures to remind viewers of the connection between imagined and real worlds.
Moonlight
Alongside Alchimia & Iris Ceramica Group and the latest ceramic surfaces innovations, visitors will discover Moonlight: the ultra-thin, backlit ceramic slab introduced at Cersaie 2024. Inspired by the aesthetics of marble, granite, and onyx, this naturally translucent material—enhanced by refined raw materials and paired with a special LED panel—emits a gentle, moon-like glow that elevates any interior space with elegance and warmth.
ICG GALLERY
61-67 Old Street
EC1V 9HW
London
SAPIENSTONE DRESS CODE
Sapienstone presents “Dress Code by Jaime Beriestain”, an innovative collection combining fashion, design and ceramics to breathe new life into spaces. The aesthetic is inspired by Parisian interiors and Haussmannian palaces, rich in elegance and material contrasts. Beriestain transforms ceramics into a signature material, playing with sophisticated textures, versatile formats and a Deeply Chic palette. The effect is that of refined, enveloping and personalised environments, where every surface becomes an element of style. The details are reminiscent of haute couture, with meticulous finishes and a distinctive artistic touch.
At the heart of the project is the 4D technology that gives visual depth and a surprising material effect. Thanks to the advanced technology of Sapienstone and the know-how of the Iris Ceramica Group, Jaime Beriestain has created an exclusive and unprecedented collection, revolutionising the canons of ceramics and redefining the expressive possibilities of this material. Each surfaces does not merely clad a space, but becomes an integral part of the environment, adding an artistic and sartorial dimension.
ICG GALLERY
61-67 Old Street
EC1V 9HW
London