IRIS CERAMICA GROUP OPENS ITS FIRST SHOWROOM IN NEW YORK

The Iris Ceramica Group opened its first showroom in the Big Apple on Tuesday, 5 March: an open-space loft measuring about 400 sqm in the heart of New York’s design district exhibiting the best products of the group’s brands for homes and workplaces, open to the public and the trade.

On Tuesday, 5 March 2019 the Iris Ceramica Group, a leading Italian manufacturer of high-tech ceramic and porcelain surface coverings, announced the opening of its first group showroom in New York. The Group’s new showroom is located at 36 East 31st Street (Suite 202), close to the NY Design Center in the heart of the city’s design district, the neighbourhood that is home to some of Italy’s most important architecture and design brands.

“The opening of the group’s first showroom in New York represents an important step forward for the Iris Ceramica Group and for its business strategy on the US market. We’re very happy to be right in the middle of the city’s emerging design district. What we want is to set up a hub where designers, architects, planners, businesspeople and design lovers can find new inspiration for their projects,” explains Iris Ceramica Group CEO Federica Minozzi.

The showroom is a 400 sqm open-space loft including spaces in a variety of styles, from traditional to ultra-modern, exhibiting both residential and commercial decorating concepts and showing off all the best surfaces made by the group’s brands, Fiandre Architectural Surfaces, FMG Fabbrica Marmi e Graniti, Iris Ceramica, SapienStone, Ariostea and Porcelaingres.

Recognised for their ability to produce innovation, their vocation for sustainability and the outstanding quality of the ceramic coverings they produce, the brands in the Iris Ceramica Group supply surfaces for creating a total look in architecture and interior design. From maxi-slabs to conventional sizes, the group offers architects and designers solutions for projects of all kinds: from homes to the contract industry, from façades to indoor and outdoor coverings, kitchen countertops and furnishings.

The new space also presents the Group’s two cutting-edge technologies: Design Your Slabs, permitting on-demand customisation of large ceramic surfaces, and ACTIVE Clean Air and Antibacterial Ceramic™, which activates slabs for indoor and outdoor use, making them ecologically active and giving them antibacterial, self-cleaning, anti-pollution and anti-odour properties.

The showroom will be open Monday through Friday, from 09:00 to 17:00 or on appointment outside these hours. In addition to the new space in the Big Apple, the Iris Ceramica Group has already opened a showroom in Chicago, confirming the company’s strategy of positioning the Group as a key player on the American market.