METAMORPHOSIS – THE UNSEEN IS THE REAL STORY
From May 20th to 22nd, Iris Ceramica Group invites guests on a multisensory journey inside its London ICG Gallery, where appearances go beyond the surface. Ceramic materials are transformed: this isn’t magic, but cutting-edge technology applied to ceramics.
Inside the Clerkenwell showroom, this metamorphosis unfolds through an immersive culinary experience divided into four sensory “stations”: eyes, ears, heart, and alchemy. Food becomes more than nourishment—it’s a playful experience for the senses. It stimulates the eyes, plays with textures and sounds, uncovers hidden emotions, and envelops guests in the magic of transformation, guided by the hands of an alchemist-chef.
On this special occasion, after the success at Fuorisalone in Milan, the ICG Gallery will present Alchimia & Iris Ceramica Group to the UK market for the first time. Developed by VBH, this cutting-edge technology is fully compatible with the Group’s ceramic surfaces and redefines interior design. Enhancing this innovation is a series of evocative video installations created by international visual artist Lorenza Liguori, who crafts abstract yet tangible dreamscapes.
In addition to this new technology, the ICG Gallery will also present Moonlight: the ultra-thin, backlit ceramic slab introduced at Cersaie 2024. Inspired by the aesthetics of marble, granite, and onyx, this naturally translucent material—enhanced by refined raw materials and paired with a special LED panel—emits a gentle, moon-like glow that elevates any interior space with elegance and warmth.
Beside that, on the first evening of Clerkenwell Design Week, Iris Ceramica Group in collaboration with AIA UK (the American Institute of Architects in UK) will honour the winners of the AIA UK Excellence in Design Awards with a dedicated event open to all architecture enthusiasts. For this remarkable occasion, the ICG Award will be assigned to the project that best embodies the Group’s core values: innovation, sustainability and excellence in quality.