THE ICG GALLERIES ARE COMING SOON TO VALENCIA AND MARBELLA

Iris Ceramica Group has announced a major expansion of its network of ICG Galleries in Spain, in two new locations in Valencia and Marbella, in addition to the consolidated showrooms in Barcelona and Madrid.

The new ICG Gallery in Valencia will be inaugurated on 22 October, in the prestigious Gran Via – the beating heart of international design where the most famous brands in the sector display their creations – and in Marbella on 20 November, in the city’s exclusive main street, the place to be for architecture and design on the Costa del Sol.

ICG Galleries are spaces that offer experiences of the Group’s materials, values and vision both tangibly and virtually. In this sense, they are dynamic spaces that go beyond the mere display of surfaces: here, the vision – re-engineering ceramics to improve the interaction between humans and the environment – and values promoted by the Group – sustainability, innovation and excellent quality – take on shape, colour and consistency.

The new Spanish ICG Galleries fully embody the concept of beautility, the symbolic neologism used by the Group to express the ideal union of aesthetic beauty and functionality. This distinctive approach is reflected in every detail in the exhibition spaces, where hi-tech ceramic surfaces are the stars of a complete sensory experience, blending pioneering technological performance with beauty of the highest artistic value.

With these new showrooms, Iris Ceramica Group will further strengthen its presence in the Spanish market, one of Europe’s most dynamic and receptive in terms of ceramic innovation.