The Iris Ceramica Group Flagship Store in Milan, in via Santa Margherita 4, hosts three of the events (RE)GENERATION STORIES: Road to Milan-Cortina 2026 organised by the magazine The Plan ahead of the Winter Olympic and Paralympic Games.

The meetings are moderated by The Plan and involve architects, designers, town planners and sports personalities discussing the topics of urban redevelopment, real estate development and contract investments. A way of getting closer to the Milan-Cortina Winter Olympics 2026, a major event to be held across Northern Italy.

This is the programme:

21 April

“Designing for Sport and Entertainment: a heritage to be enhanced”

With Populous Italia; Camerana & Partners; Coima SGR

7 June @ Milano Design Week

“Thoughts on living, between traditional models and new living formulas”

With Asti Architetti; Lendlease e Bizzi & Partners

13 October

“The value of Hospitality: a fluid approach to evolving spaces and functions”

With Anna Maria Pacini – Head of ESG, Dea Capital; Fabrizio Gaggio – Managing Director, Gruppo UNA Hotel & Resorts; Andrea Grassi – Co-founder, Genius Loci Architetti


Invitation-based attendance, in compliance with the anti-Covid19 regulations in force.

The cycle of meetings will end with an official ceremony in Cortina D’Ampezzo in December.