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GOING ROUND IN CIRCLES: DISRUPTION, RECYCLING AND SUSTAINABILITY

The London Gallery hosted the first of a new series of events all over the world focusing on the Circular Economy, organised in partnership with SOS – School of Sustainability, founded by Mario Cucinella.
The round table entitled “Going Around in Circles: Disruption, Recycling and Sustainability” saw the participation of Annabel Koeck, Chiara Brass, Mario Cucinella and Michael Braungart, moderated by Paul Finch, director of the WAF World Architecture Festival.

On January 30 the Iris Ceramica Group’s London showroom hosted the first of a new series of events all over the world focusing on the Circular Economy: a series of meetings to be held in different locations in Europe and elsewhere, organised in partnership with Mario Cucinella’s SOS – School of Sustainability.
The next events in the series will take place during Milano Arch Week and Dubai Design Week.

With live Instagram coverage on Iris Ceramica Group profile, the first event in London saw the participation of prestigious international guests: architects Annabel Koeck of Grimshaw Architects, Chiara Brass, founder of Department22, Mario Cucinella, founder of Mario Cucinella Architects, and Michael Braungart, founder of Cradle Products Innovation Institute.

The round table entitled “Going Around in Circles: Disruption, Recycling and Sustainability” was moderated by Paul Finch, director of the WAF World Architecture Festival. Guests offered interesting reflections on the term “sustainability” and how design can be a tool for transition to a circular economy. The architects’ contributions revealed that the first step is cultural and technological change: a consideration suggesting a need for urgent collective commitment to transform human spaces into ecosystems, defined as “systems” in which all players work for their own survival while at the same time contributing to the achievement of a circular global balance.

The London initiative offers further confirmation of the Iris Ceramica Group’s all-round commitment to the environment. Ever since the Group began production, its founder Romano Minozzi has strongly believed in the importance of safeguarding natural resources with ecological policies, in the conviction that this is an essential step for enterprise and manufacturing industry.