Art installation created by Becha for Iris Ceramica Group
VISION
“Reengineering ceramics to improve the interaction between people and the environment” is the clear vision that guides all Iris Ceramica Group's business choices.
The Group’s roots lie in the Italian ceramic tradition, enhancing its precious know-how to make us proud to represent Italian manufacturing around the world. At the same time, the propensity for innovation is part of our DNA, and translates into the attention to detail and the development of pioneering solutions, innovative technologies and unique applications that improve interaction between humans and the environment, following the best ESG practices.
VALUES
Considering culture as the drive of change, the Group embraces the core values of innovation, sustainability and excellent quality in every project and action.
A pioneering approach and a strong commitment to both aesthetic and technological R&D are part of the company's DNA, which fosters the concept of Beautility: the fusion of beauty and functionality.
INNOVATION
A propensity for innovation is part of Iris Ceramica Group's DNA, and translates into attention to detail, pioneering technical properties and the unique finishes of our ceramic surfaces. Bearing witness to this are the cutting-edge solutions developed by the Group, including smart surfaces for home automation, the innovative and sustainable dry magnetic laying system, the eco-active surfaces with antibacterial, antiviral and anti-pollution properties, the back-lit ceramic slabs and many other solutions developed by our continuous Research and Development.
SUSTAINABILITY
For Iris Ceramica Group, responsible production is a real priority, as demonstrated in over half a century of concrete commitment to sustainability. The Group measures its commitment according to three ESG criteria: environmental, social and corporate governance, and for years has been applying energy-saving solutions to safeguard the environment, developing and investing in the related best practices. The H2 Factory® - the world’s first ceramics factory to be powered 100% by green hydrogen - is a pioneering project that is part of the Group's journey towards decarbonisation.
EXCELLENT QUALITY
The ability to skilfully transform selected raw materials with dedication, the attention to detail and the aspiration to uniqueness allow us to create surfaces that respect tradition while always keeping an eye on the future. Through its brands, the Group continues to interpret and anticipate design trends in the choice of colours, textures and graphic patterns, within a contemporary narration that goes beyond the functionality of the material to also express its artistic values. The harmonious union of the noble and high-performing nature of ceramics with the heritage of tradition, the passion for design and latest-generation technologies, aim to create a new way of doing business, where ethics, growth and innovation are part of the same plan for achieving a truly sustainable world.