THE MAGICAL JOURNEY IN PARIS FOR MAISON&OBJET
From 15 to 19 January, the Iris Ceramica Group concept The Magical Journey comes to Maison&Objet 2026 – In the city, the Paris fair for the design and furnishing world, with international excellences on display not only at the fair but in showrooms across the city. This year’s theme, “Past reveals future”, presents design as a bearer of memories, stories and traditions and, at the same time, an expression of responsible innovation.
Set here, in the heart of the city, the ICG Gallery in Paris opens its doors to the design community, telling of the Group’s vision – Re-engineering Ceramics for the Better – and offering a tangible form for its idea of ceramics: a noble and precious material that the Company enhances by blending tradition and technological innovation.
For Iris Ceramica Group, ceramics are beautility: the perfect blend of beauty and function. Through innovation, therefore, the transformation of material takes on new meaning: an ancient process that turns ceramics into gold, an authentically symbolic alchemical process.
The ICG Gallery in Paris also welcomes the works of art created by two international artists who narrate the metaphoric concept The Magical Journey, each with their own visual and narrative language. On one hand, the digital videomorphing of the visual artist Lorenza Liguori that interprets the magical journey in all its three steps of alchemic transformation. On the other, on the outside window, Héléna Soubeyrand’s art work in acrylic paint and markers – part of the Winter Alchemy project – stages the magic of metamorphosis through illustration.
Just like the art works on display, in the ICG Gallery, tradition and innovation join in a single voice – using art and technology – to talk about the profound value that ceramics embody in the sophisticated narration of Iris Ceramica Group.
ICG Gallery Paris for M&O – In The City
15 – 19 January 2026
39 Rue d’Alésia