ICG ITALIA WINS “BEST EXHIBIT” AWARD AT BDNY 2025

During the Boutique Design New York (BDNY), the exhibition booth of ICG Italia – the U.S. division of Iris Ceramica Group – was honored with the Best Exhibit Award, recognizing outstanding creativity and innovation in display design.

The BDNY booth, a scaled-down version of the HD Expo booth showcased in May 2025, was built entirely with Attract®*, the magnetic laying system developed by Granitech for the Group’s brands. This innovative solution allows ceramic slabs to be reused an infinite number of times, minimizing waste and promoting a circular economy approach. A conscious choice that was central to the storytelling of the exhibit, demonstrating how design and responsibility can coexist beautifully.

Within the booth, visitors experienced the Group’s key technologies, including Attract®, 4D Ceramics, Design Your Slabs, Full Body, and Hypertouch®. These innovative solutions were showcased alongside ICG Italia’s most exclusive collections, designed to enhance architectural and interior projects in hospitality, commercial, and high-end residential spaces.

This prestigious award highlights ICG Italia’s commitment to combining sustainability, design excellence, and technological innovation to continually redefine the boundaries of surface design.

*Magnetic Laying System licensed by MagFace