THE MAGICAL JOURNEY CONTINUES IN DUBAI

From 4 to 9 November, The Magical Journey will be stopping at the Dubai Design Week, in the pop-up space of the new ICG Gallery – which will be officially opened in February 2026.

In the Dubai Design District (Building 6, First Floor), in the Group’s new showroom, an immersive artistic installation can be visited for the whole of the Design Week: a magical journey in three steps – towards a new perception of ceramic matter – reconnecting with the concept launched at Cersaie and showcasing it with a new video-morphing experience.

In the first Breaking phase, matter breaks up, is dissolved and changes shape. The second step is an act of purification that allows us to move away from traditional concepts and raise our perception of matter: Glowing. Lastly, the Revealing phase is the moment in which we become aware of the process and the change, seeing a new way of observing and interpreting matter.

The journey is real, lived first-hand by immersing in the digital video morphing of the visual artist Lorenza Liguori, who interpreted the magical journey in all its three steps of transformation, starting from a unique ceramic surface.

At the end of the immersive journey is the Gallery in Dubai, set up for the occasion in a pop-up version previewing the definitive concept of the showroom. A new space that joins those already found in the world’s main design, art and fashion capitals, including Milan, London, Paris, Berlin, Madrid, Barcelona and New York.