INNOVATION AND SUSTAINABILITY: IRIS CERAMICA GROUP AT MAISON&OBJET

From 18 to 22 January, Iris Ceramica Group will be taking part in Maison&Objet, the Parisian decoration and design event, this year presenting the topic “Tech Eden”, with an “attractive” exhibition space in terms of both beauty and applied technology.

On one hand, the beauty of the new ceramic surfaces developed by the Group’s brands – the Bottega d’Arte Capsule Collection “Città di Faenza” and the Balance and Thékē collections – stands out for its elegant sophistication and the high tactile definition reproducing the sensory feel of woven fabrics, the surface of a stone and the shine of gold.
On the other, the innovative dry magnetic laying system – developed by the Iris Ceramica Group Business Unit Granitech – Attract was used to cover the walls and furnishings on the booth.

In the centre of the space, a workshop engages visitors in a game of combinations and interactive mood boards used to combine textures and materials on a table made magnetic by Attract.

@Maison&Objet

Paris, 18-22 January 2024
HALL 7 BOOTH K 174