IRIS CERAMICA GROUP AND MATIMEX OPEN THE NEW SHOWROOM IN BARCELONA

Following the opening of the showrooms in Milan, London, New York and Berlin, the Iris Ceramica Group’s management and positioning strategy for the world’s major design capitals now continues with another iconic city: Barcelona.

This 5 October marked the inauguration of Iris Ceramica Group and Matimex’s new Spanish showroom in Barcelona, located at Avenida Diagonal 662, inside the Garden building.

Juan-Luis Grafulla, Managing Director of Matimex, officially opened the new exhibition space with the institutional presence of Hon. Consul General of Italy in Barcelona, Emanuele Manzitti, together with Federica Minozzi, CEO of Iris Ceramica Group, who each gave a brief speech to everyone present, sharing a few words on the reasons behind this latest opening.

During the event, guests heard about how the new showroom represents a truly multifunctional space for the Group, with a surprising degree of versatility and a charming design that allows the ceramics to blend into their environment through niches, tabletops, decorative elements and furnishing accessories. The goal is to offer innovative, custom solutions for the extensive community of architecture, design and interior design professionals across Spain.