"I strongly believe that innovation means courageously creating a demand for a new product, especially when we can make our clients, architects, interior designers and builders pleased with the design and quality that they can experience and achieve using our collections. Even when we have to recreate, redesign or redevelop an existing product, our R&D department carefully study the projection and impact that this changes can cause onto the market. This concept combined with good strategies and outstanding quality, creates the best approach that company can have towards the future. New lifestyles require new products, and these ones develop the story of the tile industry. Indoor and outdoor spaces of homes, offices and public spaces are constantly having more options of design and new techniques, transforming the way in which materials are used. The future holds great things for those who believe, innovate and rethink their concepts, as for the products, they’re going to be expressions of these beliefs." Romano Minozzi Founder of Iris Ceramica.
Established in 1961, Iris Group is the leader in the design, production, and sales of ceramic tiles. The group manufactures a wide range of porcelain stoneware, special floors and wall coverings that meet the aesthetic and functional requirements of consumers, architects, interior designers, and builders. Over the years, the company has introduced a series of innovative processes and products and acquired many technological patents that have become a point of reference for tile production.
The products from its brands follow the Italian high standards and are manufactured according to the legislation in order to keep the environment safe, and thereby reducing health and pollution risks. This is considered to be a constant process of pursuing knowledge and practices that can lead to more Eco-friendly and Eco-responsible decisions and lifestyles, with the following aims: to protect the environment and to sustain its natural resources for current and future generations.
The respect for the environment comes from the fact that Iris Group acknowledges that both provinces of Modena and Reggio Emilia have incredible raw materials, amazing professionals that have dedicated their lives to the development of new technologies, the philosophy of Mr. Romano Minozzi and the Italian background of the ceramic sector, since he first furnaces date back to the Roman Empire. Moreover, is a natural product, a combination of earth and fire, a creation that protects and enhances the vital earth elements. For Iris Group, the technological innovations have always been an objective and not just subjective improvement of the quality of life, capable of guaranteeing a better future to the mankind.